About Us

Started in 2006 and locally owned and operated in Silverdale, Fishing Direct wanted to bring a range of the big brands and the best gear to New Zealand fishermen, at a price we can all afford. Well 15 years later, and on the back of great success, our commitment has only got stronger.

We have continually supported local clubs and fishing events even through the recent challenging times and fully backed by all the well known names such as Shimano, Ocean Angler, Black Magic etc, running all the latest products, and operated by fisherman, our standards of service and advice will continue to grow so we can all enjoy our fishing, whatever our budget.

Team Fishing Direct

Andy Dresser

Owner Operator //
Owner and manager of Fishing Direct. Andy has a huge passion and vast experience for fishing in New Zealand And overseas

Angela Dresser

Accounts Manager //
Accounts manager of Fishing Direct. Co owner with Andy and loves her fishing, especially straylining.


Store Manager //
Sales manager of Fishing Direct. Heinie the areas locally expert specializing in Softbaiting and jigging


Sales //
Tom is another local lad extremely obsessed with fishing in all forms.